I’m Elina Haverinen, a Finnish writer, designer, coach, and forest owner. In my studio, I build websites and shape the voice of small, thoughtful businesses. I also walk with people in their seasons of change. I live and work between my boreal forest farm and Finland’s southwest coast.

I help creatives and small businesses express their true shape—in words, visuals, and presence. That can mean a brand that finally feels like home, a website that works in every sense, or written companionship while your work or life takes a new form. The aim is always the same: to bring what’s alive into view.

My path has wandered through forests and farms, the noise of the internet, and the shifting landscapes of identity. Across disciplines, seasons, and selves, I’ve learned there’s no real separation between your creative life, your inner life, and your visible work in the world. When one moves, the others do too. That’s why I work where the practical and the wild share the same table.

I write about creativity, identity, and a few other unsupervised adventures on my newsletter and publication All That You Are on Substack. Some pieces are feral creatures that ran from the pine hills (The Trouble with Polish), others walk straight into modern absurdities (The Museum of 2025 Marketing Practices). All of them speak about the art of being human, preferably before the mud dries to the boots.