Creative direction with clarity and bite.

Make something that breathes

You don’t need a brand that behaves. You need one that feels alive, clear, and yours. From spirit to structure, message to visuals, I help shape your story, brand, and voice into something that doesn’t just look good, but lands.

Your work, in motion

Creative direction for work that wants to be seen

Whether it’s an idea, a story, or a whole business, we’ll shape it into something you can actually share. Without dressing it up or dumbing it down.

This is for you, if

  • You’re building from the inside out

  • You want your brand, website, and marketing to feel alive and unmistakably yours

  • You’re done with vague and want language (and typography) that sings

  • You want vision, design, and structure that support without suffocating

Together, we co-create

  • Strategy rooted in energy and intention

  • Websites that are grounded, easy to update, and true to your work

  • Visual identity that feels honest and unmistakably yours

  • Voice and copy with bite and clarity

  • Marketing assets: decks, presentations, campaigns, and other materials that carry your voice

  • Naming that lands, stories that weave, and layouts that make sense

Where I draw the line

  • If it feels hollow, it’s not going out.

  • I’m not here to flatten your vision into pretty placeholders. I’m here to translate the pulse.

  • If you’re looking for a brand voice that pleases everyone, I’m probably not the right bird.

What you’ve been holding wants a shape.

Let’s give it one that lasts.

It’ll feel like you—and maybe even like a relief.

Ready? Let’s begin

Words from clients

Annele Aarni-Wiklund

Finland Coaching Association – Website development & marketing solutions

“Elina is an expert with a capital E. Her deep expertise is uniquely combined with a positive attitude and excellent communication skills. Elina is innovative and actively brings forward new suggestions and ideas that help her clients take the next steps toward success. Her genuine desire to help shines through in everything she does. As a person, Elina is approachable, pleasant, and natural—always friendly and considerate. Working with Elina is both inspiring and smooth. A warm recommendation for Elina!”

Annele Aarni-Wiklund, Chairperson

coaching-yhdistys.fi

Antti Quanta

Satama Life – Brand identity & website development for a consultancy house specialising in transforming workplace culture where thinking and knowledge work can flourish.

“Elina makes your ideas and know-how visible, attractive, and convincing. Our start-up had potential and ideas, and I wondered how we could make something visible and tangible from them. Satama’s harmonic and holistic website, sales decks, and other materials have cultivated trust towards our services among bigger companies.”

Antti Quanta, CEO

satama.life

Leena Mollberg

Suorahakutoimisto ISPA Finland – Branding, website redesign, and content creation for an executive search company specialising in tailored executive and key personnel searches.

“With productive conversations, clear vision, and expertise, Elina renewed our website to a completely new level. The project was well scheduled and the execution was much better than we imagined—we warmly recommend working with her on your project.”

Leena Mollberg, Talent Sourcing Consult

suorahakutoimisto.fi

Anna Taipale

Sydänjuttu / Soul&Stuff – Visual identity and website design for author and coach offering guidance to self-worth, loving relationships, and fulfilling life.

“Elina has a stunning visual overall vision—she has designed logos, visual identity, website, and business cards for my company. Elina understands customers’ needs and creates engaging, beautiful, and well-functioning solutions. I get technical support when I need, and working with Elina is very smooth and fun.”

Anna Taipale, Author & Coach

soulandstuff.online

Mona Moisala

Mona Moisala – Presentation renewal for brain health expert, author & keynote speaker

“Elina renewed my keynotes visually to a new level. They are now remarkably professional, beautiful, and harmonic. Elina has a strong expertise—and she’s such a relaxed and fun person to work with!”

Mona Moisala, PhD & Brain Health Expert

monamoisala.com

Artisan Hot Sauce Company Helsinki – Brand consulting and website development

“Elina is everything you need for a designer, consult, and developer!”

Joel Reefer

TT-Turvatuli Tauno Toivanen

Turvatuli – Website design and development for a safety training company

“With Elina’s help, expertise, and execution, my website now brings more leads, boosts the business, and resonates with partners. I highly recommend working with Elina on your project.”

Tauno Toivanen, Trainer & Entrepreneur

turvatuli.fi

If it’s calling, you’re ready.

Not everything makes sense on paper. If something stirs in you, a pull toward the next true thing, that’s enough to begin. Let’s bring what’s whispering into form.

Let's shape it