Creative direction with soul, structure, and a bit of bite.
Make something that breathes
You don’t need a brand that behaves. You need one that feels like yours—alive, clear, and quietly unmistakable. From message to visuals, structure to spirit, I help shape your story, design, and voice into something that doesn’t just look good, but lands.
Form follows flight
Creative direction for work that wants to be seen
You bring your story, your voice, and the sense that something wants to take shape. I bring clarity, craft, and the courage to keep it true. Whether it’s your course, your story, or your whole online presence, we’ll shape it into something you can actually share. Without dressing it up or dumbing it down.
This is for you, if
You’re launching or refining a business that comes from the inside out
You want a brand or site that feels alive—not like something borrowed
You’re done with vague language and ready to say what you mean (with typography that sings)
You want strategy with vision, design that breathes, and just enough structure to hold it all
Together, we co-create
Strategy rooted in energy and intention
Voice and copy with bite and clarity
Visual identity that feels honest and unmistakably yours
Website, Substack, emails, online courses, even print—if it holds your voice, I’m in.
Naming, story-weaving, and layout logic
Brand containers that honour the work they carry
Where I draw the line
I won’t dilute what’s true just to make it easier to swallow.
If it feels hollow, it’s not going out.
I’m not here to flatten your vision into pretty placeholders. I’m here to translate the pulse.
If you’re looking for a brand voice that pleases everyone, I’m probably not the right bird.
What you’ve been holding wants a shape.
Let’s give it one that lasts.
It’ll feel like you—and maybe even like a relief.
Words from clients
Finland Coaching Association – Website development & marketing solutions
“Elina is an expert with a capital E. Her deep expertise is uniquely combined with a positive attitude and excellent communication skills. Elina is innovative and actively brings forward new suggestions and ideas that help her clients take the next steps toward success. Her genuine desire to help shines through in everything she does. As a person, Elina is approachable, pleasant, and natural—always friendly and considerate. Working with Elina is both inspiring and smooth. A warm recommendation for Elina!”
Satama Life – Brand identity & website development for a consultancy house specialising in transforming workplace culture where thinking and knowledge work can flourish.
“Elina makes your ideas and know-how visible, attractive, and convincing. Our start-up had potential and ideas, and I wondered how we could make something visible and tangible from them. Satama’s harmonic and holistic website, sales decks, and other materials have cultivated trust towards our services among bigger companies.”
Suorahakutoimisto ISPA Finland – Branding, website redesign, and content creation for an executive search company specialising in tailored executive and key personnel searches.
“With productive conversations, clear vision, and expertise, Elina renewed our website to a completely new level. The project was well scheduled and the execution was much better than we imagined—we warmly recommend working with her on your project.”
Sydänjuttu / Soul&Stuff – Visual identity and website design for author and coach offering guidance to self-worth, loving relationships, and fulfilling life.
“Elina has a stunning visual overall vision—she has designed logos, visual identity, website, and business cards for my company. Elina understands customers’ needs and creates engaging, beautiful, and well-functioning solutions. I get technical support when I need, and working with Elina is very smooth and fun.”
Mona Moisala – Presentation renewal for brain health expert, author & keynote speaker
“Elina renewed my keynotes visually to a new level. They are now remarkably professional, beautiful, and harmonic. Elina has a strong expertise—and she’s such a relaxed and fun person to work with!”
Artisan Hot Sauce Company Helsinki – Brand consulting and website development
“Elina is everything you need for a designer, consult, and developer!”
Turvatuli – Website design and development for a safety training company
“With Elina’s help, expertise, and execution, my website now brings more leads, boosts the business, and resonates with partners. I highly recommend working with Elina on your project.”
If it’s calling, you’re ready.
Not everything makes sense on paper. If something stirs in you, a pull toward the next true thing, that’s enough to begin. Let’s bring what’s whispering into form.